If you’ve made it this far, it’s probably safe to say your interest has been piqued. The finer details — where the information comes from, how the insights are gathered, and the methods behind the conclusions — remain deliberately behind the curtain. That said, this page exists to give you a clear sense of what you’re signing up for: a straightforward overview of how the process works, what I need from you, and what you can expect to walk away with at the end.
1. You get in touch > we send you a questionnaire
Once you reach out, you'll receive a detailed questionnaire designed to give us all the information we need. There maybe a bit of back and forth to clarify the finer points but nothing too onerous.
2. We build your rider profile
Using your responses, a personalised rider profile is created. This forms the foundation for all recommendations.
3. We get to work on your brief
We dive into the specifics of what you need. That includes consulting our custom databases, matching you with the best equipment within your budget, and checking upcoming releases to ensure you’re getting the newest and most suitable options on the market.
4. You receive a written report
The final report outlines the conclusions and recommendations. Depending on your request, it might be a concise paragraph or several pages. It will include enough detail to explain the logic behind the choices—without drowning you in every permutation considered along the way.
5. Follow‑up conversation (optional but welcome)
If you want to discuss anything further, need clarification, or simply fancy debating the ideas, that’s absolutely fine. The door is always open.
6. You’re ready to go
With the recommendations in hand, you’re all set to buy your new gear—or, if you prefer, we can help guide you through the purchasing stage too.
If a full analysis isn’t what you’re after, that’s absolutely fine. If you just want an opinion on a new product or a quick rundown of a specific item, I’m more than happy to help with that too.
As much as I’d love to offer all of this purely for the joy of helping people enjoy their cycling, real life means the services come with a charge. On the next page you’ll find a breakdown of what each service costs. And if the idea of paying for this puts you off, I’d still encourage you to take a look — I’m not doing this just for the money.
