Bike Authority exists to help cyclists make better decisions—cutting through marketing, noise, and guesswork to focus on what actually improves performance.

 

Too often, riders end up with products that aren’t quite right—whether that’s down to poor advice, limited choice, or simply not knowing what matters. It’s a common problem, and one that’s entirely avoidable with the right guidance.

 

Who’s Behind It

 

If you get in touch, you’ll be speaking directly to me—Mike.

 

I’ve been riding for nearly 30 years across both mountain biking and road, racing, building bikes, and organising trips across Europe. Like most people, I started young—paper rounds, MBUK, and riding anything I could get my hands on—and over time that interest turned into something deeper.

 

What stuck wasn’t just riding, but understanding why certain bikes and components perform the way they do.

 

 

Why Listen to Me

 

My focus is on the performance side of cycling—how design, materials, and engineering choices translate into real-world results.

 

That means looking beyond specs and marketing, and instead understanding:

 

• aerodynamics

• rolling resistance

• Friction losses

• and how these factors interact in practice

 

My background is academic, with degrees and an MSc in healthcare. More importantly, it trained me to analyse research properly—separating evidence from assumption, and applying it in a practical way.

 

Combined with years of hands-on experience and real-world testing, that approach allows me to give advice that’s grounded, objective, and relevant to how people actually ride.

 

A Practical Approach

 

I’ve made the same mistakes most cyclists make—buying the wrong kit, chasing marginal gains in the wrong places, and learning the hard way what actually matters.

 

That experience shapes everything here.

 

Because the goal isn’t just to find “the best product”—it’s to find the right product for you:

 

• your riding

• your goals

• your budget

• Independent by Design

 

There’s no sponsorship, no brand affiliation, and no hidden agenda.

 

If something is recommended, it’s because it makes sense—not because it needs to be sold.

 

How I can Help

 

Whether you’re choosing a new bike, upgrading components, or trying to understand what’s actually worth your money, the aim is simple:

 

To give you clear, honest guidance so you can make the right decision with confidence.