So you are in the market for a new bike, looking to upgrade you wheels, confused about which power meter is right for you or simply want to spend your weekends wearing lycra and don't know where to start. Whether you ask your cycling friends or post on a fourm, a definitive answer is unlikely to be the outcome. Your local bike shop stocks some of the products you are interested in and the magazine reviews are full of jargon with no context or rely on data provided by the manufacturers, which oddly enough always show their products to be the best of the best. How do you navigate this minefield when all you want to do is get the best bike or equipment that you can? The internet is an amazing tool, overflowing with information, but you need to know all the nooks and crannies to look in. 

This is where Bike Authority comes in.


We basically research the purchase to death on your behalf, ensuring you get the best performace possible. We compare the specs, look at user reviews, read the independant reviews and seek out the independent tests. We also keep our ear to the ground so its a rare day that a new bike, part or gadget hits the market without us already knowing most of the details. Most importantly we understand that "best" is a subjective view so we make the effort to understand you as a cyclist so we can match products to your cycling needs.

With over 25 years experience of riding and racing both mountain and road bikes, as well as buying/using/breaking a shed load of kit, we have both the experience and understanding of most products on the market. We know what works, what doesn't, the pitfalls and nuances of the buying and ownership experience. You can't buy experience but you can certainly borrow ours.

Bike Authority is a completely independent company with no affiliations to shops or brands. No brand or manufacturer is off limits, from the "surely its too cheap" to the sublimley expensive. We do of course have products that we like, but we recognise that they don't suit everyone's needs or tastes. Our aim is to get an in-depth understanding of you and your cycling needs and ultimatley provide you with a recommendation (or recommendations) that gets you on the best bike, wheels, power meter or upgraded part for your given budget. It doesn't matter if you are new to the sport looking for a reliable starter bike or you are a cycling aficionado requiring the fastest wheels available. Whatever your equipment needs, Bike Authority has the knowledge and expertise to guide you to the best possible purchase.




About us and what we do