So how exactly can help?


Whether it's comfort, efficiency or just riding faster I'm sure we can all agree that when buying a new bit of kit we hope to see some kind of improvement in performance. The manufacturers spend time and money on R&D but what does that mean to you as a consumer? How does hub design affect wheel performance? Does a 12r carbon frame ride differently to one made with OCLV? What magic properties make one tyre faster than another? A popular product doesn't necessarily make it the best, and there are plenty of examples where this is the case. The service provided by is therefore to understand the techincal features behind the design and construction processes and to match you with products that will provide best possible performance upgrades.


There are 4 areas where a meaningful difference to your purchase can be made, although to be honest I'd reckon there is enough knowledge in my head to take on pretty much any category within the road cycling world that you care to throw at me. The drop down menu above will take you to our thoughts about bikes, frames, wheels and training aids. For good measure there is an "Everything else" section to cover all those other categories where improvements can be had.


The information is by no means exhaustive nor a reflection of everything that can be said on the subjects. It is there to give you a flavour of how each area is approached, the factors that are consider when analysing your profile and the extent to the effort put in to find the products that will best suit you.



The service